Practical Ecology Pty Ltd
Practical Ecology Pty Ltd, a well-established business since 1993, has evolved over the years to become a leading ecological and bushfire consultancy firm. Founded by Mr. Lincoln Kern, who remains the current Managing Director, the company started as ‘Practical Ecology Services’ and later transitioned into an incorporated entity in 1998. With a practical perspective at its core, the company initially focused on indigenous vegetation management, but its offerings expanded significantly in response to the growing demand for its unique range of ecological services.
Over time, Practical Ecology broadened its consulting expertise to encompass various areas, such as flora and fauna surveys, bushfire risk assessment, land management, park and reserve management, as well as involvement in planning processes and development projects. This diversification allowed the company to cater to a wide range of clients’ needs, contributing to its steady growth and success in the industry.
In addition to its professional services, Practical Ecology has demonstrated a strong commitment to environmental sustainability and responsible business practices. The company has earned Waste Wise certification to the Silver level from the Metropolitan Waste Management Group, affirming its dedication to waste reduction and recycling. Remarkably, over 80% of all waste generated is recycled, and the company prioritizes the purchase of recycled products as part of its environmentally conscious purchasing policy.
Recognizing the benefits of cycling as a low-impact and healthy transportation option, Practical Ecology actively encourages its staff and clients to cycle to work. To support this initiative, the company has constructed a custom-designed bike shed at its Preston office. The bike shed was meticulously planned, considering factors such as lighting, security, ergonomics, space efficiency, and aesthetics. This impressive structure has the capacity to accommodate up to 12 bikes, providing secure protection from the elements. By fostering a strong cycling culture in the workplace and providing suitable bicycle parking, Practical Ecology aims to contribute to a greener and healthier community.
Practical Ecology is also mindful of its vehicle fleet’s impact on the environment. To minimize pollution and promote eco-friendly practices, the company provides vehicles for fieldwork that run on gas and employs the most fuel-efficient smaller cars possible. By offering transportation options for staff to avoid owning individual cars or 4WDs, the company demonstrates its commitment to reducing its carbon footprint.
Embracing the principle of ‘Green Power,’ Practical Ecology strives to minimize its office buildings’ energy consumption. The company adopts energy-saving measures, such as switching off computers when not in use and ensuring proper insulation in the buildings. Additionally, Practical Ecology takes a proactive approach to power consumption by purchasing renewable electricity generated from wind sources through Red Energy.
Practical Ecology’s mission and philosophy underscore its dedication to preserving indigenous biodiversity and ecological processes. The company’s mission focuses on providing services for surveying, assessing, managing, enhancing, and recreating indigenous vegetation and habitats. It combines planning and implementation services to address the needs of managing indigenous flora and fauna, as well as bushfire risk, throughout various stages of land management and planning processes, including ecological restoration.
The company’s philosophy revolves around the Three R’s: Retention/Reservation of Indigenous Vegetation, Restoration of Indigenous Habitats, and Revegetation of Indigenous Habitat. These principles prioritize actions for ecological restoration, ensuring the preservation of essential ecological processes and cost-effective results. Retaining natural vegetation is considered the highest priority due to its effectiveness and relatively lower costs compared to other restoration approaches. Restoration aims to work with existing remnants of native vegetation to rebuild a framework for the ecosystem, while revegetation involves recreating lost indigenous habitat, albeit being the most expensive and least effective option.
In summary, Practical Ecology Pty Ltd has established itself as a reputable ecological consultancy firm, evolving from its humble beginnings to offer diverse and innovative services. The company’s commitment to environmental sustainability, employee well-being, and responsible practices exemplifies its dedication to making a positive impact on the environment and the community it serves.
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